000			00407nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a256036497
082			_a658.8 _bMAC
100			_aMcCARTHY, Jerome E.
245			_aBasic marketing; a managerial approach
250			_a9th ed.
260			_aHomewood _bRichard D. Irwin _c1987
300			_axviii, 749p.
650			_aMarketing management
942			_cS
999			_c5278 _d5278