| 000 | 00643nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c5275 _d5275 |
||
| 005 | 20230531155221.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a007352980X | ||
| 020 | _a9780073227092 (CD) | ||
| 082 |
_a658.8 _bPER _223 |
||
| 100 | _aPERREAULT, William D., Jr. | ||
| 100 | _aCannon, Joseph P. | ||
| 100 | _aMcCarthy, E.Jerome | ||
| 245 |
_aBasic Marketing : _ba marketing stratege planning approach |
||
| 250 | _a16th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c2008 |
||
| 300 | _axxxvii, 790 p.+ CD-ROM | ||
| 500 | _aIncludes glossary and index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||