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| 999 |
_c5274 _d5274 |
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| 005 | 20230726093255.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a0072525231 | ||
| 020 | _a0072525274 [CD] | ||
| 082 |
_a658.8 _bPER _223 |
||
| 100 | _aPERREAULT, William D. | ||
| 100 | _aMcCarthy, E.Jerome | ||
| 245 |
_aBasic Marketing : _ba global managerial approach / _cWilliam D.Perreault, E.Jerome McCarthy |
||
| 250 | _a15th ed. | ||
| 260 |
_aBoston _bMcGraw-Hill _c2005 |
||
| 300 | _axli, 792 p.+CD-ROM | ||
| 500 | _aIncludes index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing management | ||
| 942 | _cR | ||