| 000 | 00627nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c5273 _d5273 |
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| 005 | 20230726093851.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a70620180 | ||
| 020 | _a9780070620186 [CD] | ||
| 082 |
_a658.8 _bPER _223 |
||
| 100 | _aPerreault, William D. | ||
| 100 | _aMcCarthy, E.Jerome | ||
| 245 |
_aBasic Marketing _b: a global managerial approach / _c[by] William D.Perreault, E.Jerome McCarthy |
||
| 250 | _a15th ed. | ||
| 260 |
_aNew Delhi _bTata McGraw-Hill _c2009 |
||
| 300 | _axviii, 844 p.+CD-ROM | ||
| 500 | _aIncludes index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing manageral | ||
| 942 | _cR | ||