000			00638nam a2200205Ia 4500
999			_c5272 _d5272
005			20220103102044.0
008			180712s9999 xx 000 0 und d
020			_a256139903
082			_a658.8 _bPER _223
100			_aPERREAULT, D.William., Jr.
100			_aMcCarthy, Jerome E.
245			_aBasic marketing: a global managerial approach / _c[by] William D. Perreault, Jr., E.Jerome McCarthy
250			_a12th ed.
260			_aBoston _bMcGraw-Hill _c1996
300			_axxiii, 833 p.-
440			_aIrwin series in marketing
500			_aIndex: p. I1- I 22; Glossary: p. G1-G13.
650			_aMarketing management
942			_cS