000			00627nam a2200205Ia 4500
999			_c5271 _d5271
005			20211231103940.0
008			180712s9999 xx 000 0 und d
020			_a025610509X
082			_a658.8 _bMAC _223
100			_aMcCARTHY, Jerome
100			_aPerreault, D.William
245			_aBasic marketing: a global managerial approach / _c[by]E.Jerome McCarthy, William D. Perreault., Jr.
250			_a11th ed.
260			_aHomewood _bIrwin _c1993
300			_axxii, 763 p.-
440			_aIrwin series in marketing
500			_aIndex: p. I 1 I 15; Glossary: p. G 1-G 14.
650			_aMarketing management
942			_cS