000 00384nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a256021384
082 _a658.8
_bMAC
100 _aMcCarthy, Jerome E.
245 _aBasic marketing
250 _a2nd Canadi
260 _aGeorgetown
_bIrwin-Doesey
_c1979
300 _axvi, 876 p.
650 _aMarketing management
942 _cS
999 _c5269
_d5269