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| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a256122784 | ||
| 082 |
_a658.8 _bPET _223 |
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| 100 | _aPETER, J.Paul | ||
| 100 | _aOlson, Jerry C. | ||
| 245 |
_aUnderstanding consumer behavior / _c[by] J.Paul Peter, Jerry C.Olson |
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| 260 |
_aBoston _bIrwin _c1994 |
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| 300 | _axv, 485 p.- | ||
| 440 | _aThe Irwin series in marketing | ||
| 500 | _aIncludes glossary and index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||