000			00622nam a2200193Ia 4500
999			_c46494 _d46494
005			20211221141026.0
008			180712s9999 xx 000 0 und d
020			_a750620129
082			_a658.8 _bRAN _223
100			_aRANDALL, Geoffrey
245			_aTrade marketing strategies: the partnership between manufacturers, brands and retailers / _c[by] Geoffrey Randall
250			_a2nd ed.
260			_aOxford _bButter worth-Heinemann _c1994
300			_axiv, 183 p.-
440			_aMarketing series: Professional Development
500			_aIncludes appendix and index.
650			_aMarketing Management
942			_cS