000 | 00520nam a2200193Ia 4500 | ||
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999 |
_c45116 _d45116 |
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005 | 20230720101842.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a70841543 | ||
041 | _aEN | ||
082 |
_a658.802 _bGRE _223 |
||
100 | _aGREENLEY, Gordon E. | ||
245 | 4 |
_aThe strategic and operational planning of marketing _c/ [by] Gordon E.Greenley |
|
260 |
_aLondon _bMcGraw-Hill _c1986 |
||
300 | _axii, 252 p. | ||
500 | _aIncludes index. | ||
509 | _aNS | ||
650 | _aMarketing management | ||
942 | _cS |