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999 _c45116
_d45116
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008 180712s9999 xx 000 0 und d
020 _a70841543
041 _aEN
082 _a658.802
_bGRE
_223
100 _aGREENLEY, Gordon E.
245 4 _aThe strategic and operational planning of marketing
_c/ [by] Gordon E.Greenley
260 _aLondon
_bMcGraw-Hill
_c1986
300 _axii, 252 p.
500 _aIncludes index.
509 _aNS
650 _aMarketing management
942 _cS