| 000 | 00538nam a2200193Ia 4500 | ||
|---|---|---|---|
| 999 |
_c43720 _d43720 |
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| 005 | 20190807090431.0 | ||
| 008 | 190807b ||||| |||| 00| 0 eng d | ||
| 020 | _a8175542918 | ||
| 041 | _aEN | ||
| 082 |
_a658.827 _bKAP _223 |
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| 100 | _aKAPFERER, Jean- Noel | ||
| 245 | 4 | _aThe new strategic brand management: creating and sustaining brand equity long term | |
| 260 |
_aLondon _bKogan page _c2004 |
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| 300 | _axiv, 497 p. | ||
| 500 | _aInclude Index, Bibliography | ||
| 509 | _aNS | ||
| 650 | _aBrand name products | ||
| 942 | _cS | ||