| 000 | 00697nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c43341 _d43341 |
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| 005 | 20221121143545.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a9780787998325 | ||
| 082 |
_a658.8 _bDUN _223 |
||
| 100 | _aDUNN, Michael E. | ||
| 245 | 4 |
_aThe Marketing Accountability Imperative: driving superior returns on marketing investments / _cMichael E. Dunn, Chris Halsall |
|
| 260 |
_aSan Francisco _bJossey-Bass _c2009 |
||
| 300 | _axiv, 450 p. | ||
| 500 | _aIncludes bibliography and index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing | ||
| 650 | 4 |
_aMarketing-management _910963 |
|
| 650 | 0 |
_aMarketing-Cost effectiveness _9144004 |
|
| 700 |
_9144003 _aHalsall, Chris |
||
| 942 | _cR | ||