000 00414nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a814450423
082 _a658.8
_bMAG
100 _aMagrath, Allan J.
245 4 _aThe 6 imperatives of marketing: lessons from the world's best companies
260 _aNew York
_bAmerican Management Association
_c1992
300 _a196 p.
650 _aMarketing
942 _cS
999 _c40277
_d40277