000 00556nam a2200181Ia 4500
999 _c38690
_d38690
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008 180712s9999 xx 000 0 und d
020 _a8176491306
082 _a658
_bCHA
_223
100 _aChartered Indtitute of Marketing
245 _aStrategic marketing managemet 1999-2000: planning and control, analysis and deci
_c/ Paul Fifield, Colin Gillgan
260 _aNew Delhi
_bViva Books
_c1999
300 _axviii, 326 p.
500 _a Includes appendix and index.
509 _aNS
650 _aManagement
942 _cPR