000 00510nam a2200193Ia 4500
999 _c38679
_d38679
005 20201016152955.0
008 201016b ||||| |||| 00| 0 eng d
020 _a256026459
082 _a658.8
_bCRA
_223
100 _aCravens, David W.
245 _aStrategic marketing
_c/ David W. Cravens
260 _a[S.l]
_bRichard D. Irwin
_c0
300 _axv, 456 p. -
440 _aThe Irwin series in marketing
500 _a/ includes index.
509 _aNS
650 _aMarketing management
942 _cS