000 | 00510nam a2200193Ia 4500 | ||
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999 |
_c38679 _d38679 |
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005 | 20201016152955.0 | ||
008 | 201016b ||||| |||| 00| 0 eng d | ||
020 | _a256026459 | ||
082 |
_a658.8 _bCRA _223 |
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100 | _aCravens, David W. | ||
245 |
_aStrategic marketing _c/ David W. Cravens |
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260 |
_a[S.l] _bRichard D. Irwin _c0 |
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300 | _axv, 456 p. - | ||
440 | _aThe Irwin series in marketing | ||
500 | _a/ includes index. | ||
509 | _aNS | ||
650 | _aMarketing management | ||
942 | _cS |