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| 005 | 20220125141744.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a9971513900 | ||
| 082 |
_a658.8 _bAAK _223 |
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| 100 | _aAAKER, David A | ||
| 245 |
_aStrategic market management / _cby David A. Aaker |
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| 250 | _a6th ed. | ||
| 260 |
_aNew York _bJohn Wiley _c2003 |
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| 300 | _axiv, 338 p. | ||
| 500 | _aIncludes appendix & index | ||
| 650 | _aMarketing-management | ||
| 942 | _cS | ||