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| 999 |
_c38595 _d38595 |
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| 005 | 20211223113214.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a844229520 | ||
| 082 |
_a378 _bSCH _223 |
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| 100 | _aSCHULTZ, Don E. | ||
| 100 | _aBarnes, Beth E. | ||
| 245 |
_aStrategic brand communication campaigns / _c[by] Don E.Schultz, Beth E.Barnes |
||
| 250 | _a5th ed. | ||
| 260 |
_aLincolnwood _bNtc business books _c2001 |
||
| 300 | _axxii, 378 p. | ||
| 500 | _aIncludes index. | ||
| 650 | _aBrand home products | ||
| 942 | _cS | ||