000 00404nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a844230154
082 _a658.4
_bSCH
100 _aSchultz, Don E.
245 _aStrategic advertising campaigns
250 _a4th ed.
260 _aLincolnwood
_bNTC Business Books
_c1995
300 _axxvi, 370 p.
650 _aAdvertising campaigns
942 _cS
999 _c38584
_d38584