000 00461nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a750620218
082 _a658.8
_bMAC
100 _aMCDONALD, Malcolm H. B.
245 _aRetail marketing plans: how to prepare them how to use them
260 _aOxford
_bButterworth- Heinemann
_c1997
300 _axi, 338 p.-
440 _aProfessional development series
650 _aMarketing management
942 _cS
999 _c35361
_d35361