| 000 | 00420nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a965711404 | ||
| 082 |
_a658.8 _bREF |
||
| 100 | _aLehmann, Donald R. | ||
| 245 | _aREflections on the futures of marketing: Practice and education | ||
| 260 |
_aCambridge _bMarketing Science Institute _c1997 |
||
| 300 | _axvi, 154 p. | ||
| 650 | _aMarketing-management | ||
| 942 | _cS | ||
| 999 |
_c34906 _d34906 |
||