000			00414nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a256122407
082			_a658.8 _bENG
100			_aENGEL, James F.
245			_aPromotional strategy: managing the marketing communications process
250			_a8th ed.
260			_aBoston _bMcGraw-Hill _c1994
300			_axv, 624 p.
650			_aMarketing
942			_cS
999			_c33748 _d33748