000 00533nam a2200193Ia 4500
999 _c33746
_d33746
005 20211222100003.0
008 180712s9999 xx 000 0 und d
020 _a256016364
082 _a658.2
_bENG
_223
100 _aENGEL, James F.
100 _aWales, Hugh G.
100 _aWarshaw, Martin, R
245 _aPromotional strategy
_c/[by] James F.Engel, Hugh G.Wales, Martin R.Warshaw
250 _a3rd ed.
260 _aIllinois
_bRichard D.Irwin
_c1975
300 _axiii, 650 p.
500 _aIncludes index.
942 _cS