000 | 00533nam a2200193Ia 4500 | ||
---|---|---|---|
999 |
_c33746 _d33746 |
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005 | 20211222100003.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a256016364 | ||
082 |
_a658.2 _bENG _223 |
||
100 | _aENGEL, James F. | ||
100 | _aWales, Hugh G. | ||
100 | _aWarshaw, Martin, R | ||
245 |
_aPromotional strategy _c/[by] James F.Engel, Hugh G.Wales, Martin R.Warshaw |
||
250 | _a3rd ed. | ||
260 |
_aIllinois _bRichard D.Irwin _c1975 |
||
300 | _axiii, 650 p. | ||
500 | _aIncludes index. | ||
942 | _cS |