000 | 00551nam a2200193Ia 4500 | ||
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_c33061 _d33061 |
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005 | 20220525120424.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a013708059X | ||
082 |
_a658.8 _bKOT _223 |
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100 | _aKOTLER, Philip | ||
100 | _aArmstrong, Gary | ||
245 |
_aPrinciples of marketing management _c/[by] Philip Kotler, Gary Armstrong |
||
250 | _a4th ed. | ||
260 |
_aNew Jersey _bPrentice-Hall/ International I _c1989 |
||
300 | _axxiv, 660 p. | ||
500 | _aIncludes index. | ||
650 | _aMarketing management | ||
942 | _cR |