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020 _a013708059X
082 _a658.8
_bKOT
_223
100 _aKOTLER, Philip
100 _aArmstrong, Gary
245 _aPrinciples of marketing /
_c[by] Philip Kotler, Gary Armstrong
250 _a6th ed.
260 _aNew Delhi
_bPrentice-Hall
_c1995
300 _axix, 692 p.
500 _aAppendixes: p. A-1-A-10; Glossary: p. G 1-G 11; Index: p. I-1-I-24.
650 _aMarketing
942 _cR