000 | 00563nam a2200193Ia 4500 | ||
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_c33058 _d33058 |
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005 | 20211221112649.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a013708059X | ||
082 |
_a658.8 _bKOT _223 |
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100 | _aKOTLER, Philip | ||
100 | _aArmstrong, Gary | ||
245 |
_aPrinciples of marketing / _c[by] Philip Kotler, Gary Armstrong |
||
250 | _a6th ed. | ||
260 |
_aNew Delhi _bPrentice-Hall _c1995 |
||
300 | _axix, 692 p. | ||
500 | _aAppendixes: p. A-1-A-10; Glossary: p. G 1-G 11; Index: p. I-1-I-24. | ||
650 | _aMarketing | ||
942 | _cR |