000 00395nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a9780134492513
082 _a658.8
_bKOT
100 _aKotler, Philip
245 _aPrinciples of marketing
250 _a17th ed.
260 _aNew York
_bPearson Education
_c2018
300 _axxiv, 707 p.
650 _aMarketing management
942 _cR
999 _c33055
_d33055