| 000 | 00529nam a2200193Ia 4500 | ||
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| 999 |
_c33054 _d33054 |
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| 005 | 20230309092449.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a8120328256 | ||
| 082 |
_a658.8 _bKOT _223 |
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| 100 | _aKOTLER, Philip | ||
| 245 |
_aPrinciples of Marketing / _c[by] Philip Kotler, Gary Armstrong |
||
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi _bPrentice-Hall _c2005 |
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| 300 | _axviii, 651 p. | ||
| 500 | _aincludes glossary, appendix, references and | ||
| 509 | _aNS | ||
| 650 | _aMarketing | ||
| 942 | _cS | ||