000 | 00601nam a2200193Ia 4500 | ||
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_c33053 _d33053 |
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005 | 20220120141547.0 | ||
008 | 180712s9999 xx 000 0 und d | ||
020 | _a8120323491 | ||
082 |
_a658.8 _bKOT _223 |
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100 | _aKOTLER, Philip | ||
100 | _aArmstrong, Gary | ||
245 |
_aPrinciples of marketing / _c[by] Philip Kotler, Gary Armstrong |
||
250 | _a10th ed. | ||
260 |
_aNew Delhi _bPrentice- Hall _c2003 |
||
300 | _axxv, 661p. | ||
500 | _aAppendix: p. A 1- A 14; References: p. R 1- R 30; Glossary: p. G 1- G 11& Index: p. I 1- I 19 | ||
650 | _aMarketing Management | ||
942 | _cS |