000 | 00390nam a2200133Ia 4500 | ||
---|---|---|---|
008 | 180712s9999 xx 000 0 und d | ||
020 | _a201510448 | ||
082 |
_a658.802 _bFRA |
||
245 | _aOrganizing and implementing the marketing effort: text and cases | ||
260 |
_aCalifornia _bAddison-Wesley _c1991 |
||
300 | _axiii, 818 p. | ||
650 | _aMarketing-Management-Case Studies | ||
942 | _cS | ||
999 |
_c30276 _d30276 |