000 00578nam a2200205Ia 4500
999 _c28305
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008 190613b ||||| |||| 00| 0 eng d
020 _a047023959X
041 _aEN
082 _a658.872
_bARI
_223
100 _aArikan, Akin
245 _aMultichannel Marketing:
_bMetrics and methods for on and offline success /
_c[by] Akin Arikan
260 _aIndianapolis
_bWiley Pub.
_c2008
300 _axxiv, 288 p.
500 _aincludes index.
509 _aNS
650 _aInternet marketing
650 0 _aMultilevel marketing
_9143848
942 _cR