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| 082 |
_a658.8 _bPIE _223 |
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| 100 | _aPIERCY, Nigel | ||
| 245 |
_aMarket-led strategic change: transforming the process of going to market / _c[by] Nigel Piercy |
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| 250 | _a2nd ed. | ||
| 260 |
_aOxford _bButterworth-Heinemann _c1997 |
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| 300 | _axiv, 665 p.- | ||
| 440 | _aButterworth-Heinemann marketing series | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing Management | ||
| 942 | _cS | ||