000 00411nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a007121478X
082 _a658.8
_bKER
100 _aKERIN, Roger A.
245 _aMarketing: the core
260 _aBoston
_bMcGraw-Hill/ Irwin
_c2004
300 _axxxii, 405 p. -
440 _aMcGraw-Hill / Irwin series in marketing
650 _aMarketing
942 _cR
999 _c26020
_d26020