| 000 | 00602nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c26019 _d26019 |
||
| 005 | 20230327093750.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a9780078028922 | ||
| 082 |
_a658.8 _bKER _223 |
||
| 100 | _aKerin, Roger A. | ||
| 100 | _aHartley, Steven W. | ||
| 100 | _aRudelius, William | ||
| 245 |
_aMarketing: the core _c/ Roger A.Kerin, Steven W.Hartley, William Rudelius |
||
| 250 | _a5th ed. | ||
| 260 |
_aNew York _bMcGraw-Hill/ Irwin _c2011 |
||
| 300 | _axlvii, 507 p. | ||
| 500 | _a Includes glossary and index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing | ||
| 942 | _cR | ||