| 000 | 00640nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c26017 _d26017 |
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| 005 | 20220103151040.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a025611319X | ||
| 082 |
_a658.8 _bBEA _223 |
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| 100 | _aBEARDEN, William O. | ||
| 100 | _aIngram, Thomas N. | ||
| 100 | _aLaforge, Raymond W. | ||
| 245 |
_aMarketing: principles and perspectives / _c[by]William O. Bearden, Thomas N. Ingram, Raymond W. Laforge |
||
| 260 |
_aChicago _bIrwin _c1995 |
||
| 300 | _axlviii, 631 p. | ||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes appendixes, glossary & index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||