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| 005 | 20220523114452.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a256218978 | ||
| 082 |
_a658.8 _bBEA _223 |
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| 100 | _aBEARDEN, William O. | ||
| 100 | _aIngram, Thomas N. | ||
| 100 | _aLaforge, Raymond W. | ||
| 245 |
_aMarketing: principles and perspectives / _cby]William O.Bearden, Thomas N.Ingram, Raymond W.Laforge |
||
| 250 | _a2nd ed. | ||
| 260 |
_aBoston _bIrwin/ McGraw-Hill _c1998 |
||
| 300 | _axxxvi, 615 p.- | ||
| 440 | _aIrwin/ McGraw-Hill series in marketing | ||
| 500 | _aIncludes appendixes, glossary & index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||