000 00402nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a395433584
082 _a658.8
_bPRI
100 _aPRIDE, William M.
245 _aMarketing: concepts and strategies
250 _a7th ed.
260 _aBoston
_bHoughton Mifflin
_c1991
300 _axxxvi, 774 p.
650 _aMarketing management
942 _cS
999 _c26007
_d26007