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020 _a8177223828
082 _a658.8
_bEVA
_223
100 _aEVANS, Joel R.
100 _aBerman, Borry
245 _aMarketing, 8e: marketing in the 21st century /
_c[by]Joel R. Evans, Borry Berman
260 _aNew Delhi
_bBiztantra
_c2003
300 _axxxi, 687 p.
500 _aIncludes appendix & index.
650 _aMarketing management
942 _cS