000 | 00417nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 180712s9999 xx 000 0 und d | ||
020 | _a025609005X | ||
082 |
_a658.8 _bWAL |
||
100 | _aWALKER, Orville C. | ||
245 | _aMarketing strategy: Planning and implementation | ||
250 | _a2nd ed. | ||
260 |
_aBoston _bIrwin/McGraw-Hill _c1992 |
||
300 | _axxiv, 503 p. | ||
650 | _aMarketing management | ||
942 | _cS | ||
999 |
_c25982 _d25982 |