000			00416nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a256136920
082			_a658.8 _bWAL
100			_aWALKER, Orville C.
245			_aMarketing strategy: Planning and implementation
250			_a2nd ed.
260			_aBoston _bIrwin/McGraw-Hill _c1996
300			_axxiv, 392 p.
650			_aMarketing management
942			_cS
999			_c25981 _d25981