| 000 | 00378nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a71413634 | ||
| 082 |
_a658.1554 _bLEN |
||
| 100 | _aLenskold, James D. | ||
| 245 | _aMarketing ROI: the path to campaign, customer and corporate profitability | ||
| 260 |
_aNew York _bMcGraw-Hill _c2003 |
||
| 300 | _axiv, 268 p. | ||
| 942 | _cR | ||
| 999 |
_c25974 _d25974 |
||