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020 _a8185386161
082 _a658.8
_bBOY
_223
100 _aBOYD, Harper W., Jr.
100 _aWestfall, Ralph
100 _aStasch, Stanley F.
245 _aMarketing research: text and cases
250 _a7th ed.
260 _aHomewood
_bRichard D.Irwin
_c2001
300 _axv, 816 p.
500 _aIncludes appendixes and index.
650 _aMarketing management
942 _cS