| 000 | 00604nam a2200229Ia 4500 | ||
|---|---|---|---|
| 999 |
_c25945 _d25945 |
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| 005 | 20220125135319.0 | ||
| 008 | 190807b ||||| |||| 00| 0 eng d | ||
| 020 | _a9971513897 | ||
| 041 | _aEN | ||
| 082 |
_a658.83 _bAAK _223 |
||
| 100 | _aAAKER, David. A | ||
| 100 | _aKumar, V | ||
| 100 | _aDay, George, S | ||
| 245 |
_aMarketing research / _c[by]David A. Aaker, V. Kuma, George S.Day |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew York _bJohn Wiley _c2001 |
||
| 300 | _axvi,751 p. | ||
| 500 | _aIncludes appendixes, glossary & index. | ||
| 509 | _aNS | ||
| 650 | _aMarketing research | ||
| 942 | _cS | ||