000 00536nam a2200229Ia 4500
999 _c25944
_d25944
005 20190807160552.0
008 190807b ||||| |||| 00| 0 eng d
020 _a471552542
041 _aEN
082 _a658.83
_bAAK
_223
100 _aAAKER, David. A
100 _aKumar, V
100 _aDay, George, S
245 _aMarketing research
250 _a5th ed.
260 _aNew York
_bJohn Wiley
_c1995
300 _axvi,783 p.
500 _aInclude Glossary
509 _aNS
650 _aMarketing research
942 _cR