000 00352nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a471613517
082 _a658.8
_bAAK
100 _aAaker, David A.
245 _aMarketing Research
260 _aNew York
_bJohn wiley
_c1990
300 _axiv, 739 p.
650 _aMarketing Research
942 _cS
999 _c25943
_d25943