000 00632nam a2200229Ia 4500
999 _c25939
_d25939
005 20230328093312.0
008 180712s9999 xx 000 0 und d
020 _a70407053
041 _aEN
082 _a658.8
_bMAS
_223
100 _aMason, Ralph E.
100 _aRath, Patricia Mink
100 _aHusted, Stewart W.
245 _aMarketing practices and principles
_c/ Ralph E.Mason, Patricia Mink Rath, Stewart W.Husted
250 _a4th ed.
260 _aNew York
_bMcGraw-Hill book
_c1986
300 _aviii, 439 p.
500 _aIncludes index.
509 _aNS
650 _aMarketing management
942 _cS