000 00428nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a434913006
082 _a658.802
_bMAC
100 _aMcDONALD, Malcolm
245 _aMarketing plans: how to prepare them how to use them
250 _a2nd ed.
260 _aOxford
_bHeinemann professional pub.
_c1984
300 _aix, 337 p.
650 _aMarketing-planning
942 _cS
999 _c25937
_d25937