000 00368nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a750630221
082 _a658.802
_bMAC
100 _aMcDONALD, Malcolm
245 _aMarketing planning for services
260 _aOxford
_bButterworth- Heinemann
_c1996
300 _ax, 364 p.
650 _aMarketing
942 _cS
999 _c25934
_d25934