000 00372nam a2200145Ia 4500
008 180712s9999 xx 000 0 und d
020 _a538852836
082 _a658.8
_bJAI
100 _aJain, Subhash C.
245 _aMarketing planning & strategy
260 _aOhio
_bSouth-Western pub.
_c1997
300 _axviii, 844 p.
650 _aMarketing-management
942 _cS
999 _c25931
_d25931