000 00411nam a2200157Ia 4500
008 180712s9999 xx 000 0 und d
020 _a70489424
082 _a658.8
_bGUI
100 _aGUILTINAN, Joseph P.
245 _aMarketing management: strategies and programs
250 _a4th ed.
260 _aNew York
_bMcGraw-Hill
_c1991
300 _axvii, 449 p.
650 _aMarketing management
942 _cS
999 _c25918
_d25918