| 000 | 00519nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c25915 _d25915 |
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| 005 | 20220527150701.0 | ||
| 008 | 180712s9999 xx 000 0 und d | ||
| 020 | _a8120308778 | ||
| 082 |
_a658.8 _bKOT _223 |
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| 100 | _aKOTLER, Philip | ||
| 245 |
_aMarketing management: analysis, planning, implementation, and control _c/[by] Philip Kotler |
||
| 250 | _a8th ed | ||
| 260 |
_aNew Delhi _bPrentice-Hall _c1996 |
||
| 300 | _axxix, 801 p. | ||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing management | ||
| 942 | _cS | ||