000			00432nam a2200157Ia 4500
008			180712s9999 xx 000 0 und d
020			_a130980056
082			_a658.8 _bKOT
100			_aKOTLER, Philp
245			_aMarketing management: analysis, planning, implementation and control
250			_a8th ed.
260			_aNew Jersey _bPrentice-Hall _c1994
300			_axxix, 801 p.
650			_aMarketing management
942			_cS
999			_c25911 _d25911